About Salman Siddiqui

Here, you learn about my past educational and professional journey and everything that makes me who I am today - a content marketer.

My Experience

With nearly five years of experience in digital marketing, I am leveraging a finance background to enhance online visibility and drive results for clients in various industries.

In summary, my work experience includes the following roles:

Senior Content Specialist at Bayut and dubizzle (January 2024 - Present)
Senior Content Writer at Bayut and dubizzle (August 2021 - December 2022)
Content Developer | Tecbz (January 2021 - July 2021)
Content Writer | Technexia (March 2020 - December 2020)
Team Lead | MicroMerger (September 2018 - February 2020)

Bayut and dubizzle

I joined Bayut and dubizzle in August 2021 as a Content Writer and eventually rose to the ranks of a Senior Content Specialist.

Bayut and dubizzle operate under the larger Dubizzle Group, focusing on the UAE and the Middle Eastern markets. Bayut is a property portal whereas dubizzle sells a variety of products and services from property to automotive, furniture, community services and much more.

Bayut

Dubizzle

Tecbz

My SEO journey began with CreatifSoft in March 2021. I joined the company as an SEO Intern and was confirmed as an SEO Trainee in June 2021. Gradually working on my skills, I was promoted to the role of a full-time SEO Executive in September 2021.

At CreatifSoft, I learned SEO basics and eventually supervised a team of nine people. During my time there, I garnered the following achievements to my name:

Rewarded as “Star Performer” with a bonus allowance for July 2021.
Increased an eCommerce website’s traffic from 30 to 1.8k (according to ahrefs) by optimizing keywords and adding top-demanded products.

CreatifSoft

Skills and Abilities

Expertise

Content Strategy
WordPress
Content Marketing
Website Content Writing
SEO Content

Tools and Software

My Education

I am a graduate in public administration from the esteemed University of Karachi where I had my exposure into the world of marketing as well as the business world.

Academic Achievements

Brand Ambassador at “Karachi Business & Management Conference” held at Expo Centre.
Volunteer in the “Alumni 2.0” dinner held at the Department of Commerce, Karachi.
Marketing Team Lead at the “FIN-NEST” educational conference held at the Department of Commerce, Karachi.

My Certifications

This section highlights the various certifications I have earned throughout my career in content marketing.

Google Certifications

Other Interests and Hobbies

When I'm not crafting quality content, you can find me busy in the kitchen experimenting with a few recipes. If I hadn't been a content marketer, I'd definitely have been a chef.

But you never know right? Maybe I should start my food blog!